Luda Zueva – Medium

Luda Zueva
in
Globetrotters

Islands’ Souvenirs — Mezze Bowl and Stretching Diva

The trophies that keep the soul of the place you visited

3 min readOct 8, 2023

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Islands’ Souvenirs — Mezze Bowl and Stretching Diva

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Luda Zueva
in
Globetrotters

Wildlife in Lion City

An amusing thing about Singapore as that its national mascot Merlion — lion with a mermaid tail — is a relatively new thing created in the…

3 min readSep 3, 2023

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Wildlife in Lion City

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Luda Zueva
in
Globetrotters

Unfinished Business At Amber Beacon

My 14-year-old son Fedor can talk only in very short sentences, and he perceives the world around us differently. At times he sees things…

3 min readOct 12, 2022

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Unfinished Business At Amber Beacon

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Luda Zueva
in
Upskilling

A cup with the finest in the world?

Is it even possible to build a luxury brand in less than 10 years literally asking for paying 20 times more for a commodity product?

7 min readOct 10, 2022

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A cup with the finest in the world?

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Luda Zueva

A boy singing on a rock in Leningrad

3 min readSep 13, 2022

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A boy singing on a rock in Leningrad

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Luda Zueva

My first failed hustle: IDEA and FUNDING are critical but don’t even start without a COMMITTED TEAM

My first co-founded start-up failure happened 10 years ago, but the learnings are still valuable for me now.

5 min readAug 19, 2022

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My first failed hustle: IDEA and FUNDING are critical but don’t even start without a COMMITTED TEAM

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Luda Zueva
in
Upskilling

No one was behind the Casual Fridays rise in the 90s, or were they?

The most compelling thing for me in brand marketing is the possibility to get your professional gratification literally within a year while…

3 min readAug 12, 2022

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No one was behind the Casual Fridays rise in the 90s, or were they?

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Luda Zueva
in
Upskilling

3 things on targeting you need to know to grow market share

3 powerful questions which will help you understand your “WHO” and a case study on the Skincare category

6 min readJul 31, 2022

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3 things on targeting you need to know to grow market share

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Luda Zueva
in
Weeds & Wildflowers

How to learn to bless a mess?

I’m lucky to live on a tropical island. Trees, lianas, flowers, bushes and all sorts of grassy layers create vibrant sceneries which…

2 min readJul 29, 2022

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Singapore Botanic Gardens

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Luda Zueva
in
Weeds & Wildflowers

Hunted in a maternity hospital … the sad story about slippers

Who am I hunter or prey …? I don’t really know how to answer this question because I feel that I’m none of it. Unfortunately, at the least…

4 min readJul 20, 2022

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Worn-out slippers photo

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Luda Zueva

Luda Zueva

Enthusiastic life explorer who is fascinated by cities and people around me. Share brand marketing anecdotes, and urban tales @ludazu IG

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